Thursday, April 23, 2015
Blog Post 5
The long tail theory, although a little confusing to understand, seems to mean the ability to find all kinds of items that wouldn't be found in stores, through the internet. These items can be placed under "the head" meaning they are common, popular items, or "the tail" which would be niche or harder to access items. Sites like amazon and ebay allow people the accessibility of purchasing items that would normally be impossible to find. For example, I was trying to find my mom a tiny gold monogrammed signet ring. I have no idea where I would purchase something like that in stores unless it were from a jewelry store and I would end up paying way more than I could afford for it. With the help of google I was brought to hundreds of different sites that allowed me to narrow my preferences to exactly what I wanted in the ring. I decided on etsy, which I think is a perfect example of how a long tail works because all of the items they carry are hand made from individual vendors and can not be found anywhere else. Going along with this example, I see myself, as a consumer, to be a bargainer. I searched at least 25 different websites looking for the exact ring I wanted at a price I felt suitable. As the consumer I feel as though nobody should settle for a product they are searching for when the internet offers so much variety and options when it comes to online purchasing.
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I agree with you. I am also a bargainer. It can become kinda crazy sometimes when you search for the cheapest price for something. I find myself online for hours just to find something that is less than the one I just saw.
ReplyDeleteIn reference to you being a bargainer I have seen an increase in sites that cross reference prices for consumers in a simple fashion that is easy to use. I think this will make more people become bargainers because they can see the same product with all of its different prices across the marketplace if they are set on that particular product, but then there are those who are just looking for the cheapest price. Sites that cross reference price will also help people find the least expensive option to fulfill their needs as consumers. I think that being a bargainer is great because it seems to be most cost effective if you're savvy with finding the best deals without expending too much of your time.
ReplyDeleteI like the example of the ring for your mom, it shows what is long tail theory and how google is important. For example, if you are looking for a product, instead of going on amazon or ebay to check if they have it, you just have to go on google and find what online websites have what you are looking for.
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