Blog Post 6

Convergence culture is the merging of technological, industrial, cultural, and social changes in our culture. Social media plays a big part in convergence culture because it makes things so accessible. Want to know more on the latest Nicholas Sparks movie? Hashtag it on twitter and see what comes up. Aren't sure about a toaster you plan on buying? Check out the reviews on Amazon. These reviews and insights are a part of the social culture we are in. Today, the access to so many reviews and opinions are so easy to come by that endorsers are not even needing to endorse, the public does it for them. Creative engagement is a way for people to participate in non-traditional ways. An example would be voting live for your favorite top model on America's Next Top Model. This allows the public to engage with just a couple of thumb taps, which in America, is about as much effort as people would like to put forth. Having the audience of your market participate makes them feel in control to whatever it is you're marketing. Which in turn, gives you more exposure because the followers will feel more inclined to give publicity when they feel acknowledged.